The Art of Gifting in Kenya: Traditions, Trends, and Meaningful Gestures – Giftway

Which one feels better Giving gifts or receiving them?

The truth is, both experiences hold their own unique appeal. Receiving a gift often creates a sense of warmth, showing that someone has taken the time to choose something meaningful just for you. It’s a simple but powerful reminder that you’re appreciated and valued.

On the other hand, giving a gift offers its own joy. The act of selecting or creating a present for someone else brings a deep sense of fulfillment, especially when you see how much the recipient appreciates your gesture.

Gifting, especially in Kenya, wasn’t always a widespread culture. It was typically reserved for specific occasions, and if you didn’t bring a gift, it was often considered impolite to even show up. Traditional moments like Christmas at the at shags ( the village), weddings, welcoming a newborn, graduations, and perhaps birthdays were some of the rare occasions where gifts were expected.

Today, times have changed.  Gifting has become more integrated into various aspects of life, from casual get-togethers to celebrating achievements and milestones. The meaning behind gifting has evolved beyond tradition, reflecting appreciation, love, and personal connections.

So, how can you ensure that you select the right gift for the right occasion?

At Giftway, we believe in taking a thoughtful approach to gifting by considering four key aspects:

• G – Get to Know the recipient: Consider their personality, interests, and preferences.
• I – Importance of the Occasion: Think about the significance of the event you’re celebrating.
• F – Fit for Purpose: Choose a gift that aligns with the recipient’s needs or desires.
• T – Thoughtfulness: Make sure your gift shows that you’ve put effort into selecting something special.